The idea of “market segmentation,” in which a target audience is divided into logical sub-groups based on predetermined criteria, is where the concept of “email list segmentation” originates from.
When it comes to email marketing, the basic concept is the same; however, rather than beginning with your target audience as a whole, you begin with the contact list for your email account.
Email has swiftly become the most important form of business communication, despite the fact that face-to-face communication and phone calls continue to hold a significant place in the industry.
Email is frequently the first point of contact for companies, so getting their recipients to open and read their messages is a top priority.
By dividing up email marketing lists, you can make sure that the right people see the right information.
In this article, we will discuss how to segment your email list in order to get the most return on investment (ROI) from your email marketing efforts, and we will show you how to do this.
Pro tip – How to do email search?
As you are an email marketer, you may find this tool helpful.
With the email search tool, say GetEmail.io, you can be able to find the email address of anyone quickly.
It operates based on artificial intelligence.
If you wish to build a highly accurate email list in a short span of time, then this tool is a must use.
Let us get back to different methods to segment an email list.
Based on engagement level
How often people open and click on your emails can tell you a lot about whether or not they have an interest in your brand and what you are doing.
You will be able to maximize the effectiveness of your efforts and avoid losing your audience entirely if you tailor your emails to the most interested parties.
What about the ones that are not so interesting? Should they be permanently removed from the list?
And to rekindle their interest in your brand, put them in a separate segment and curate content for them.
Remember, making an effort to reacquaint yourself with contacts who have lost interest will require some additional effort on your part.
On the basis of the opt-in frequency
Keeping track of the number of times that your email subscribers download your content can provide you with some useful information about the level of interest they have in the products or services that you offer.
If you want to increase your marketing ROI, you should focus your attention on the most enthusiastic subscribers.
Based on the device
If the reporting for your campaign lets you know what kind of device your subscribers are using to open your emails, it could be very helpful.
You can put this information to use to make the inbox experience better for them.
You might be wondering, now that you have this new information, how you can make the experience better.
Once you know the device preference, you will need to segment your audience into those who are more likely to use mobile devices and those who are more likely to use desktops.
Then, send them a variety of email designs that are tailored to their preferred device.
For example, you could make your email better for people who use mobile devices by shortening the subject line, using as few words as possible, and using buttons instead of text links.
By segmenting customers who have recently cancelled their subscriptions, you can re-engage them.
When someone cancels their subscription, you can follow up with a follow-up email offering an incentive for them to reconsider.
Also, keep in mind that not everyone who receives this offer will accept it.
Their parting gift will be their feedback, which will aid you in providing better services and experiences to future customers as well as current ones.
Paying close attention to the type of product or service purchased by customers on your email list enables you to upsell or cross-sell complementary products or services.
Based on stage in sales funnel
You can increase the likelihood of a contact progressing to the next stage of their journey toward becoming a customer by segmenting your campaigns based on where they are in that journey.
Your brand must first earn the trust of potential customers while they’re still learning about it.
You can accomplish this by providing high-quality, educational content that demonstrates your expertise. Add more product-focused content, such as case studies, as your contacts show interest in your content.
It is essential for any marketing strategy, whether it be email or paid advertisements, to incorporate personalization.
It is impossible to skip over the first step of this process, which consists of collecting data and dividing up your clientele into different categories.