You probably already know that organic optimisation means an increase in site traffic. It’s a well-known fact, and many businesses rely on it to get more customers through their doors. What you may not know, though, is how to make it happen. While lots of sites may offer you tips and advice on how to better achieve optimisation on your site, you need real help, now, right? There’s one place many people turn for help – an SEO Agency. London offers many, but the advice you see here comes from one key agency deploying some of the best practices in the industry to make optimisation happen at a higher level. What are their top three tips? Take a look.
- Only Good Backlinks Matter: Some SEO pros will tell you that you should use every backlink strategy in the book just to make sure that you’re continually achieving that next backlink. In fact, you’ll find plenty of advice online that has you rich with backlinks in a number of days, and promises of achieving the top rank on the Google listings. The problem? That’s just not true, though, because every backlink is not created equally. Instead, you’re going to find tons of backlinking schemes as you go to build a powerful website consumers notice, but you’ll only want to use backlinks that actually work for your site. Link building schemes that manipulate website rankings are against Google’s webmaster guidelines. There is no faster way to get your site penalised or delisted than to try to manipulate your backlinks, so make certain every backlink is a strong one that is relevant to your website.
- Over-optimisation does not improve your SEO rank. You want to optimise your site. You do not want to over-optimise your site. What’s the difference between these two things? Optimisation helps to improve your site’s overall visibility, but going too far really can create a problem for your site. Some companies will have you stuffing keywords into every possible space on your site, adding spammy links, and using too much keyword-rich anchor text. It’s just not a good idea. It makes your site look like spam, and Google is very willing to hand out penalties for sites that seem like spam. You don’t want to try to recover from a Google penalty. As a result, you want to be sure that you only use as much optimisation as is necessary for your website.
- Not all content is valuable. Content is certainly important, and you’ve likely read blog after blog telling you that you need to increase the amount of content on your website. That’s very true, content is important, but not all content is a good option. For example, if you add duplicate content to your website – that’s content that appears anywhere else on your website or other websites – you’re going to have a problem with the search engines. You also don’t want content that has been spun. It’s usually too closely related to other kinds of content, and the search engines really can tell the difference. If you have content that you think may be unethical or unethically sourced, it’s a good idea to take it off your site. Instead, work with a professional SEO team or a professional content writer to help better develop what you offer customers on your site.
Optimisation matters quite a bit to your bottom line. Studies estimate that nearly 50% of your traffic will come from organic search, so working with a professional London-based SEO team will help you reach more people. The key, though, is finding a team that can actually help you improve your overall traffic and sales numbers, not a team that will have you being penalised for various moves you make as you try to better optimise your site.
To avoid that possibility, connect with a trusted SEO provider. Look for thought leaders in the industry, those who have worked with other companies in your vertical, and those who have a clear plan for your site. Only by working with those companies will you truly begin to achieve the results you want most, and offer a better overall experience for your customers.